Client | Chevere
Our Role | Video Production, Photography
Production Dates | 2023.07.14
Release Date | 2023.07.25

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Cast | Megumi Ikeda | Akira Nakaura | Satoshi Kato | Ryo Kato | Takeshi Miyahara | Patricia | Paul Hirodo | Shintaro Ban | Manabu Shimpo | Sachiko Fuseda | Yumi Metoki

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Director | Hai Le
Photographer | Jeremy Hannigan
Production Assistant | Marie Hoshino
Editor + Colourist | Hai Le
Creative Director + Copywriter | Tetsuro Kubota (ENGINE)
Production | Sensu Studio

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Sensu Studio was hired by Chevere to be in charge of video and photography production for the rebranding of the Acapulco chair under the name "Comosoy", which can be translated to "The way I am".

"Comosoy" is the only Acapulco chair in Japan that can be fully customized to everyone's taste. The objective of the video and photo content is to show that through "Comosoy" everyone can express their own personality and originality by changing the color and combination of cords, the color and shape of the frame, the choice of indoor or outdoor use.

Rather than a catalog for a furniture and interior brand, which feels familiar to many people, we were going for a sophisticated look like a page from a fashion magazine and use a tone and approach that expresses an outstanding individuality different from others.